[caption id="attachment_2816" align="aligncenter" width="300"] This has absolutely no effect on me. I may as well be looking at a picture of a tupperware lid. A delicious, delicious tupperware lid. [/caption] I personally have never been struck with overwhelming cravings for warm, gooey chocolate chip cookies or a piping hot pizza that's so cheesy you can't fully separate the pieces, but as a fitness professional it's something that I always have to help other people with. So even if I don't get warm, fuzzy feelings when thinking of a Double Stuff Oreo dipped in peanut butter, or the heavenly refreshment of a glass of whole chocolate milk, it's good for other people to understand why their cravings hit. Fortunately the BBC has a good article about why your cravings hit and how you might deal with them. So next time you feel that deep physical and emotional need to eat a full bag of kettle chips that I would know nothing about, you'll know why it's happening and what to do about it.